Healthcare business franchising

I find a good article in franchising business. And this article is related to healthcare. Here are also few articles regarding health care for your information. Focus on surgery nicheMarketing tips for podiatrist business.

Of all the goods and services offered by franchises–giant pretzels, pest control, elliptical trainers–the most important is probably the one that goes least noticed: healthcare. In fact, many patients have visited a healthcare franchise without even realising it. With the rising cost of healthcare and the millions of people expected to seek treatment under the Affordable Care Act, physicians, hospital systems and enterprising businesspeople have been searching for faster, more efficient and more affordable ways to deliver quality service. What they’ve found is that the franchise model can dispense routine medical care as efficiently as it delivers other products and services.

Mark Kirsch, a principal at the Washington, D.C., office of law firm Gray Plant Mooty, has helped several healthcare franchises navigate regulatory hoops in recent years. He believes there are numerous reasons for the gold rush in the sector, which includes franchised urgent-care centers, dental clinics, chiropractors, hearing-aid clinics, testing labs, billing services, massage clinics and other specialized concepts.

“There’s a real demand for high-quality, moderate-cost healthcare,” he explains. “Some people view things like teeth cleaning or regular checkups as a commodity, something routine that can be delivered with good quality at a good price, and more conveniently than the way they’re provided now.”

Another factor: The aging population of Baby Boomers is adding stress to the healthcare system and will take up a greater percentage of medical resources over the next few decades. That means the ability to serve more patients with fewer overhead costs will become a critical challenge for medical practitioners.

Tracy Weise–founder of Weise Communications, a Denver-based firm that provides marketing services to healthcare businesses, including franchises–agrees that learning to work with limited medical resources and a growing patient base is a major challenge. “If you look at the growing population and demographics, there aren’t enough physicians, period, to cover people who need healthcare,” she says. “There’s simply not enough financial motivation for young doctors to become primary-care physicians. The amount of hours they have to work and the time they spend with insurance companies means they’re not making money, and they’re not doing the job they want to do.”

Weise adds that the implementation of the Affordable Care Act doesn’t mean there will miraculously be enough doctors to look after everyone who’s eligible for coverage. “That’s why franchising as a healthcare model makes sense. It creates the systems and processes that take the headaches out of insurance and billing,” she explains. “It creates better access and greater access in a lot of different places. It takes all the best practices and implements them in a system to create the best delivery at the lowest cost in the most places.”
It was the lack of efficiency in the current system that drove Miami-based hand surgeon Alejandro Badia to develop OrthoNow, an urgent-care franchise that specializes in injuries like jammed fingers, sprained ankles and dislocated shoulders. The company expects to open as many as 30 centers across the U.S. this year.

For more info : http://www.entrepreneur.com/article/231788